Sustainability Rating ©
USE THIS RATING TO SPEED PROGRESSION TOWARDS SUSTAINaBLE WORLD
Alongside sustainable qualities, product quality is also highly valued and equally as important to Company Eco’s standards. Each product on the website is required to maintain an average customer rating of at least 4 out of 5 stars. If a product does not meet this requirement, it is removed from our website regardless of its environmental qualities. This requirement has the potential to make reviews regarding the quality of a product a less significant or even secondary consideration, and it creates an opportunity to redirect the customer's focus to a different type of product rating, a sustainability rating©.
When it comes to comparing two similar products from different companies, there are often similarities between pricing, quality, customer reviews etc. When faced with these decisions, Company Eco’s Sustainability Rating© is designed to be the deciding factor - allowing consumers to compare the environmental qualities of each product with full transparency.
Company Eco envisions consumer purchasing choices being shaped by the Sustainability Rating© with hopes that this will place pressure on organizations to adopt sustainability initiatives in order to remain competitive. This concept, once scaled, has the potential to rapidly advance sustainable consumption and production or SDG #12.